Sales training to delight your customers and deliver results

Coach your sales teams to
sell with precision and integrity

Selling, the sales journey or sales process, is primarily the art of conversation with small goals that move you and the customer towards understanding and, ultimately, an agreement.

It’s about understanding what drives your customer’s buying behaviour and what motivates your salespeople. 

Our workshops go beyond traditional sales training. We delve into the psychology of the customer and how communication skills impact the outcome in both a positive and negative way.

We help sales people understand that the outcome of your sale will primarily be because of you;
you either sold them on buying from you or you sold them on not buying from you.

We help sales peopl understand that the outcome of your sale will primarily be because of you;you either sold them on buying from you or you sold them on not buying from you

Customer services training delegate making notes in a notebook.

Bespoke sales training and coaching programmes that redefine the art of selling.

Our tailor-made training workshops are designed specifically for your business needs, delivering the desired results in line with your goals and providing your sales teams with the skills, motivation, and ongoing support to succeed. 

All our training is designed and developed from our comprehensive Training Needs Analysis (TNA), ensuring that what our trainers deliver relates specifically to your business, your people and the environment they work in. 

The benefits

  • Create long-lasting change driving the results you need to grow and thrive.
  • Enhance sales team motivation and performance to deliver the results you need.
  • Inspire sales excellence to delight your customers and inspire loyalty.
  • Create a more supportive sales culture to attract and retain talent.

How we can help

Over the last 30 years, we have learned that sales people, whether experienced or first-time in the role, need regular support, development, and reminders of the correct ways to sell effectively and compliantly.

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We can train the entire sales journey/sales process and deliver sessions for first-timers and experienced sales people struggling with changing products, services, or customer types.

We also offer refresh sessions, sales motivation, specific areas of skill development or bite-sized sessions. 

Don’t just take our word for it…

Network Director
GK Telecom

We’ve seen a direct impact on sales - increasing revenue and giving us a return on our investment.

Brenell and their team have a wealth of knowledge and experience and they have always delivered training solutions which have had a direct impact on sales – as well as motivation and skills development – increasing revenue and giving us a return on our investment. We have recommended their services to our own customers and partners – if your business is looking to develop its people then you should definitely consider Brenell Training. They always deliver more than what we expect and make training fun and enjoyable.

Training Controller
Sky Marketing

Brenell have played a crucial role in expanding Sky’s nationwide training

Brenell Training supported our 6-week Retail Roadshow, delivering updates on Sky+HD, Sky content, and Broadband & Talk to salespeople. Impressed by their expertise, we’ve enjoyed an ongoing partnership. Over the past two years, Brenell has played a crucial role in expanding Sky’s nationwide training, ensuring comprehensive product understanding. We highly recommend their flexible and timely services, integral to our growth.

Ready to deliver transformative sales results?